Digital marketing skills saw positive growth, but the increasing demands of new and evolving technologies have created a skills gap that is a prominent issue in the marketing sector.
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Microsoft Advertising has unveiled a series of updates for Audience Ads, aiming to enhance ad campaign effectiveness, expand reach, and provide more options for specific verticals.
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A majority of marketers believe that consumer segmentation, the practice of categorizing customers based on shared characteristics, is an outdated marketing method according to recent research.
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